Your website matters
It’s where people see your business, recognize your value, and book more calls
Why does it matter?
If a potential client wants to learn more about you, but you don’t have a decent website, their confidence in you drops, often completely, because not having a website is like not existing, or worse, being seen as a scam
Having a website shows legitimacy, lets people learn more about your business, and gives people an easy way to share your business with others to refer more business to you
How it works
Regardless of the flashy designs most website builders often show off, websites have 3 main business functions
Depending on your industry and personal preference, you may not need all of them at once, but each one has a value:
Converting Leads
Getting more calls booked, by providing a place where people can learn enough about you and the value your business gives them to be ready to contact and refer others to you
Attracting Visitors
Bringing clients to you, by increasing reach to the people who will visit your website, by showing up in searches, Google Maps, and other high-visibility platforms
Automating Sales
Making the money handle itself, by enabling people to purchase directly from your website on their own, so you have more time to focus on higher-value opportunities
Website Packages
"Just a Website"
You want
A website that just works, so you have online presence and a place that people can visit to understand what you do, book calls, and refer others to you
You give
- $599 CAD
- The info & media (images, videos, etc) that you want to show on your website
- If you’re not sure what to show, then we can discuss for up to 1 hour
- A login to access your website
You get
- A website that just works
- Shows your info & media
- Has a contact form or link
- Up to 5 pages of reasonable length
- A header menu with a reasonable amount of content
- A footer block with a reasonable amount of content
Options you have
- 1 package of revisions: Included
- We can also discuss additional features or services you’d like, and decide if the added investment is worth it
Personalized Website
You want
A tailored website that represents your personal style & brand that shows people the value of you and what you do
You give
- $2,499 CAD
- Your styling & branding guidelines
- If you don’t have any, but want consistent branding, then we can discuss
- The info & media (images, videos, etc) that you want to show on your website
- If you’re not sure what to show, then we can discuss
- A login to access your website
You get
- A website tailored to your personal style & brand
- Includes everything you get in “Just a Website”
- Help with setting up a domain and hosting, if needed
- Spam protection from bots
- Regular backups to protect your website, roll back unwanted changes, and restore earlier data
Options you have
- Up to 3 packages of revisions: Included
- Guidance, training, or coaching on how to manage the website and IT on your own
- First hour: Included
- As-needed: +$299/hour
- We can also discuss additional features or services you’d like, and decide if the added investment is worth it
Complete & Optimized Website
You want
A website optimized to bring more clients to you (generate more leads), and get more calls booked with you and your team (convert more cold leads to qualified leads) to become clients
You give
- $11,997 CAD
- Your ideal or target persona(s)
- If you don’t have any, but want to maximize your conversion & SEO, then we can discuss
- Your styling & branding guidelines
- If you don’t have any, but want consistent branding, then we can discuss
- The info & media (images, videos, etc) that you want to show on your website
- If you’re not sure what to show, then we can discuss
- A login to access your website
You get
- A website tailored to your personal style & brand, and designed with content “flow” specifically for your target persona(s)
- Includes everything you get in Personalized Website
- Help with setting up a domain and hosting, if needed
- Spam protection from bots
- Regular backups to protect your website, roll back unwanted changes, and restore earlier data
- SEO that is engineered to increase the visibility of your website to more people matching your target persona in online searches, Google Maps, and other high-traffic platforms
- A complete target persona design you can use separately from your website, to maximize conversion of your marketing content, sales, ads, and more
Options you have
- Up to 10 packages of revisions: Included
- Guidance, training, or coaching on how to best-utilize personas, manage the website and IT on your own, and more
- First 6 hours: Included
- As-needed: +$299/hour
- E-Commerce setup to automate purchases: Included
- We can also discuss additional features or services you’d like, and decide if the added investment is worth it
Custom Web/IT Project
You want
If you have more specific needs, or have a more complex or bigger-vision idea in mind, then we can chat to explore what’s possible, and how it can be done
You give
- Custom
You get
- Limitless potential
Options you have
- Limitless potential
How we get started
1. Getting to know each other as people
We’ll have an open conversation, learning about each other to know if we’re aligned and would be comfortable and happy working together. With enough alignment, we may even jump into step 2 right away
2. Understanding your situation and goals
We’ll talk about the current state of your business, market, industry, and website, to know exactly where you are and where you want to be
3. Exploring pathways to your goal
We’ll brainstorm possible ways to building a website and/or brand that helps you achieve your goal and creates real value for you, your business, and your relationships
4. Deciding how to work together
Depending on the pathway, you might want to do some parts yourself, work together in some areas, or have some things done for you, because what matters at the end of the day is having your goal accomplished